Pantone Announces Color of the Year 2023 "Viva Magenta"
Where fantasy and magic meet, a new color for 2023 has been revealed.
Colors diversify our lives, they release the hormone of happiness, determine our mood, bring vitality, so are we ready to paint our year 2023 with a very bright color? The Pantone Color Institute has for many years chosen the most suitable colors for each region, so this time it presents"Viva Magenta" dark burgundy color for the coming year 2023.
Viva Magenta comes from the red family and is inspired by cochineal red, one of the most expensive dyes in the natural dye family, as well as one of the strongest and most vibrant dyes in the world.
Whatever the color of the year, it really reflects the true mood of these times: wars, terrorism, social and food crisis. This is certainly a handy framework that makes a lot of sense. Viva Magenta inspires our spirit, helping us to develop our inner strength.
Last year Pantone announced "Very Peri" about the color in the cooler category was but not widely used but still remains to be revered in history as it was not the best time on the calendar either.
One thing's for sure, Viva Magenta is a lot more fun than last year's shade. Therefore, we suggest you delve into this paint and let your imagination, collect and create new designs, because this color is suitable for clothing, interior, packaging, patterns, cosmetics, beauty and even nail design.
Color Samples
- Pantone: 18-1750 years
- RGB՝ 187-38-73
- CMYK՝ 0-80-061-27
- HEX՝ BB2649
In less than a decade, the Pantone Color of the Year has become a design tradition. Every December, designers around the world eagerly await the announcement of a new color, and this is a very good initiative, because the anticipation is like the introduction to the winter holiday marathon, when many designs appear on the Internet that widely reflect the new one. color recognized by the Pantone Color Institute for one year.
Using Viva Magenta Color in Design
We have also selected many great commercial designs that light up all life like rays of the sun. These works already have the impressive color of 2023. So we invite you to take a look and maybe someone will like it and be able to apply it to their design.