Hello, I’m Taron — a Visual Branding Team Lead and lecturer. I have extensive experience in branding and visual identity development. I strongly believe that effective branding should not only solve business challenges but also promote human-centered values. I have worked with major brands such as Rostelecom, Microsoft Innovation Center, VivaCell-MTS, and Zvartnots International Airport. Currently, I work at BrandOn, a branding and marketing agency, and I lecture at ArtLine Academy. In my design projects, I draw inspiration from contemporary British designers and the principles of the Higher School of Branding. In today’s AI-driven world, I believe that the success of any project depends on teamwork. While leading projects and teams, I foster an environment of equal collaboration where everyone has the opportunity to contribute. I am always open to sharing my experience and learning from others — combining the roles of both mentor and lifelong learner. Outside of work, I enjoy strength training, meditation, painting, and swimming. I also appreciate driving a manual transmission car to the sound of jazz.